The tactical and systematic approach to attracting your target customer, converting them into a lead, closing them to become a customer and then continuing to delight them after the sale.
Lead generation and measurable results for your website and web assets are a result of quality design and remarkable content that is found by the right audience at the right time in the buyer's journey.
If your website isn't responsive to all screen sizes, you are missing out on much traffic and potential customers. All client websites are built in HTML5 / CSS3 via Bootstrap (mobile first) framework.
We interview internal stakeholders at your company to help us determine your "buyer personas" and we interview customers to determine pain points, common questions and keyword phrases.
We dive into your existing website analytics to understand your current website functions and how your personas interact and other various behaviors.
We do an analysis of your competitors to see how your website compares. We combine keyword research from your personas and determine how you compane to your competition.
It's very important to understand as much as possible about your goals and your existing position in the marketplace to give an honest assessment and to properly plan an overarching inbound strategy for your website.
Every page of your website should appeal to one (or more) of your buyer personas. Every page of your website has SEO consideration, keywords and important phrases to rank for, calls-to-action, in addition to look and feel. Various personas will utilize different types of content in different stages of the buyer's journey, so it's important the design reflects this.
When visitors come to your site, it's important they find and quickly see the information they seek - and it's important to provide education on your company and the various products or services you offer. We create an initial site map of content in this stage of the process. It guides which pages should be in your "core" site as well as ongoing content generating initiatives after launch (or relaunch).
The site map and content strategy guide the initial design and the outcome of this step is the wireframe for each page type of your site - along with a flowchart that shows site navigation, overall structure and hierarchy. The wireframes are simple black-and-white mockups of pages. The framework that is created here is what your site will ultimately become.
Colors, logos, brand elements, typography are all important pieces to the aesthetics of your website. In some cases we'll design on the page via Bootstrap in a development environment and in some cases we'll go with traditional full color mockups; regardless of the approach its important for you to understand how your site will render for your personas no matter what the screen size of the device they are using to find your website.
Once the final design is approved in step 4, coding begins to create your website. The coding process is to not only turn your approved designs into a working website - it also includes a great deal of focus to make sure every aspect of every page is SEO optimized. Again, if your website doesn't generate traffic and convert, it's not doing its job, so before we submit the site to you for a detailed walk-through, it also goes through an internal QA process. Once approved by you, your new site will be ready to go live.
As a HubSpot partner, we encourage you to consider redesigning or migrating your website and utilizing the HubSpot Content Optimization System (COS). The HubSpot COS is more than just a content management system; it’s a comprehensive marketing technology platform fully optimized for a great experience on mobile, tablet and the desktop and the underlying code is based on the Bootstrap framework. The HubSpot COS also allows your website to display relevant and personalized content for your personas depending on their place in the buyer's journey.
Without traffic, nothing happens. It takes a combination of tactics to provide sustainable traffic.
Weyer Web Works can simplify your marketing efforts by pulling everything together in one place - to help grow your business. CMS for your website, blogging, lead nurturing, landing pages, SEO, analytics, email, lead management, social media, A/B testing, mobile, and sales intelligence.