Differentiation and trust are the cornerstones of success for real estate marketing. In any given market, there is always a myriad of agents and brokers vying to "stand out" from the crowd and generate NEW business. Utilizing an inbound real estate marketing strategy can yield impressive results and long term ROI. (This is the second of two blogs on real estate niches, the first blog covers "How to create a niche market for real estate")
How to Create a Niche Market for Real Estate:
Let's begin with the definition of "niche" (courtesy of Dictionary.com):
- a distinct segment of a market.
Our focus as an agency is to help companies carve a "niche" in their particular industry. One particular industry of interest is Real Estate and we have many years of experience in this category. (This is the first of two blogs on real estate niches, the second blog covers inbound real estate marketing strategy)
Niche Marketing and Inbound Marketing are very synergistic... Our last post discussed the topic "What is a Niche Market?" and this post digs into the concepts of Niche Marketing and Inbound Marketing. The high level idea is that your company already serves niches, the question is HOW to drill down to the proper niche and facilitate inbound marketing tactics to drive sales, ROI and market share. (This is the second of two blogs on niches, the first blog covers "what is a niche market"?)
What is a niche? it is the "subset of the market on which a specific product is focused" (from our friends at WikiPedia). When doing research for this post, there are various similarities in the definitions and also differing viewpoints on the validity of pursuing a niche as a "go to market" strategy. Our view is slighly different and we believe pursuing particular niches is a way to differentiate your company and stand out in a sea of competition. (This is the first of two blogs on niches, the second blog covers niche marketing and inbound marketing)
Even more important than the question, "How do I generate website leads for small to medium-sized business?" is, "What should I be doing to generate the RIGHT kind of leads?" Especially for SMBs, focused or targeted leads will translate into a much better ROI and improve your marketing metrics. (This is the first of two blogs on Leads for SMBs, the second blog covers how to convert leads for SMBs)
Let's look at factors of keep your website updated
(This is the third of a three-part blog series on the costs surrounding redesigning, building and maintaining a website. The first blog gives specifics on the build portion and the second blog gives specifics on maintenance). When asking "How much does it cost to keep a website updated?" you have to factor in the costs of adding making site changes, adding fresh content, and ongoing efforts to drive traffic to your site (marketing, SEO, PPC), as well as monitoring. I'll cover each of these areas in this post.
Let's look at the factors in keeping your website up and running
(This is the second of a three-part blog series on the costs surrounding redesigning, building and maintaining a website. The first blog gives specifics on the build portion and the third blog has information on website updating). Ongoing costs to maintain a website include domain renewal, hosting, backups, license fees (if applicable), software updates and site maintenance. I'll cover each of these areas in this post.
Let's look at factors to redesign your website
(This is the 1st of a three-part blog series on the costs surrounding redesigning, building and maintaining a website. The second blog gives specifics on website maintenance and the third blog has information on website updating). Having facilitated over 50 website builds, launches, relaunches, designs and redesigns - the range of the investment into the websites we've managed are between $4000 to well over $250,000. While focusing on Inbound Marketing and Web Design projects the last few years, the title of this blog post is the most frequently asked question we get: "how much does it cost to build a website"? This also causes the most confusion (i.e. - frustration) for the person asking - because the answer is always a range (and they are looking for an absolute number).
(image courtesy HubSpot)
In a prior blog post I wrote about the need to have a "mobile-friendly" website as a potential reason to redesign your website. HubSpot recently did a study to determine the actual impact of not having a mobile friendly website on traffic.