Differentiation and trust are the cornerstones of success for real estate marketing. In any given market, there is always a myriad of agents and brokers vying to "stand out" from the crowd and generate NEW business. Utilizing an inbound real estate marketing strategy can yield impressive results and long term ROI. (This is the second of two blogs on real estate niches, the first blog covers "How to create a niche market for real estate")
How to Create a Niche Market for Real Estate:
Let's begin with the definition of "niche" (courtesy of Dictionary.com):
- a distinct segment of a market.
Our focus as an agency is to help companies carve a "niche" in their particular industry. One particular industry of interest is Real Estate and we have many years of experience in this category. (This is the first of two blogs on real estate niches, the second blog covers inbound real estate marketing strategy)
Niche Marketing and Inbound Marketing are very synergistic... Our last post discussed the topic "What is a Niche Market?" and this post digs into the concepts of Niche Marketing and Inbound Marketing. The high level idea is that your company already serves niches, the question is HOW to drill down to the proper niche and facilitate inbound marketing tactics to drive sales, ROI and market share. (This is the second of two blogs on niches, the first blog covers "what is a niche market"?)
Let's look at factors of keep your website updated
(This is the third of a three-part blog series on the costs surrounding redesigning, building and maintaining a website. The first blog gives specifics on the build portion and the second blog gives specifics on maintenance). When asking "How much does it cost to keep a website updated?" you have to factor in the costs of adding making site changes, adding fresh content, and ongoing efforts to drive traffic to your site (marketing, SEO, PPC), as well as monitoring. I'll cover each of these areas in this post.
Patience - Belief - Commitment
Listed below are 5 Principles that, in my experience, must be in place to get "inbound marketing buy-in". If you are the business owner and the ultimate decision is yours OR if you are a marketing professional and have to get approval; I highly recommend using these as a checklist. When all 5 are checked off, the likelihood of moving forward - and implementing - a successful inbound marketing campaign go up dramatically.
Our recent post from a few weeks ago talked about high level differences beetween Inbound and Outbound Marketing (if you haven't read it, please do so here)
(Inbound Marketing vs. Outbound Marketing)
The goal of this post is to explain the difference between Inbound Marketing and Outbound Marketing and give valuable information on the correlation to between the two.