Even more important than the question, "How do I generate website leads for small to medium-sized business?" is, "What should I be doing to generate the RIGHT kind of leads?" Especially for SMBs, focused or targeted leads will translate into a much better ROI and improve your marketing metrics. (This is the first of two blogs on Leads for SMBs, the second blog covers how to convert leads for SMBs)
Patience - Belief - Commitment
Listed below are 5 Principles that, in my experience, must be in place to get "inbound marketing buy-in". If you are the business owner and the ultimate decision is yours OR if you are a marketing professional and have to get approval; I highly recommend using these as a checklist. When all 5 are checked off, the likelihood of moving forward - and implementing - a successful inbound marketing campaign go up dramatically.
(hint: Don't start with design first)
But I can pick a custom (cool looking) theme from WordPress, shouldn't I do that?
Or what about doing my own cool design thru one of the popular do it yourself website services? (you know the names, I don't want to list them here)
I'll let you in on a secret (that really shouldn't be one). Your website is NOT for you. It's not for your staff. Your website is for your customers, it's also for strangers that don't know your company (yet - we will then call them visitors) and it's for providing useful information that can convert these visitors to leads and customers. And yes, it's also for returning customers as well.
Is it possible to get "Lead Generation from Web Content"?
Lead generation from web content is a result of focused Inbound Marketing efforts