Inbound Marketing Resources

How to convert leads for a small to medium-sized business

You work hard to generate traffic to your website - but if that traffic does NOT convert to leads (and, ultimately, customers), what is the point?  This is even more important for a small to medium-sized business. You don't have an unlimited budget to buy traffic, and how you convert leads from your existing traffic has a direct impact on your bottom line.  (This is the second two blogs on Leads for SMBs; the first blog covers how to generate leads for SMBs )

How to generate website leads for a small to medium-sized business

Even more important than the question, "How do I generate website leads for small to medium-sized business?" is, "What should I be doing to generate the RIGHT kind of leads?" Especially for SMBs, focused or targeted leads will translate into a much better ROI and improve your marketing metrics.  (This is the first of two blogs on Leads for SMBs, the second blog covers how to convert leads for SMBs) 

How much does it cost to maintain a website?


Let's look at the factors in keeping your website up and running 

(This is the second of a three-part blog series on the costs surrounding redesigning, building and maintaining a website. The first blog gives specifics on the build portion and the third blog has information on website updating). Ongoing costs to maintain a website include domain renewal, hosting, backups, license fees (if applicable), software updates and site maintenance. I'll cover each of these areas in this post.

 

How much does it cost to build a website?

Let's look at factors to redesign your website 

(This is the 1st of a three-part blog series on the costs surrounding redesigning, building and maintaining a website. The second blog gives specifics on website maintenance and the third blog has information on website updating). Having facilitated over 50 website builds, launches, relaunches, designs and redesigns - the range of the investment into the websites we've managed are between $4000 to well over $250,000. While focusing on Inbound Marketing and Web Design projects the last few years, the title of this blog post is the most frequently asked question we get: "how much does it cost to build a website"? This also causes the most confusion (i.e. - frustration) for the person asking - because the answer is always a range (and they are looking for an absolute number). 

Impact of NOT Having a Mobile Friendly Website?

(image courtesy HubSpot)

In a prior blog post I wrote about the need to have a "mobile-friendly" website as a potential reason to redesign your website. HubSpot recently did a study to determine the actual impact of not having a mobile friendly website on traffic.  

Top 3 Reasons to Redesign Your Website

1) Conversion

2) Conversion

3) Conversion

Just like the 3 most important things in real estate are Location, Location, Location — if your website isn't converting to meet your business goals, then it's time for a change. (And I do list 3 different reasons to redesign your website in the blog post.)

 

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