Inbound Marketing Resources

How much does it cost to maintain a website?


Let's look at the factors in keeping your website up and running 

(This is the second of a three-part blog series on the costs surrounding redesigning, building and maintaining a website. The first blog gives specifics on the build portion and the third blog has information on website updating). Ongoing costs to maintain a website include domain renewal, hosting, backups, license fees (if applicable), software updates and site maintenance. I'll cover each of these areas in this post.

 

How much does it cost to build a website?

Let's look at factors to redesign your website 

(This is the 1st of a three-part blog series on the costs surrounding redesigning, building and maintaining a website. The second blog gives specifics on website maintenance and the third blog has information on website updating). Having facilitated over 50 website builds, launches, relaunches, designs and redesigns - the range of the investment into the websites we've managed are between $4000 to well over $250,000. While focusing on Inbound Marketing and Web Design projects the last few years, the title of this blog post is the most frequently asked question we get: "how much does it cost to build a website"? This also causes the most confusion (i.e. - frustration) for the person asking - because the answer is always a range (and they are looking for an absolute number). 

Website Redesign Process - Is There A Right Way?


(hint: Don't start with design first)

But I can pick a custom (cool looking) theme from WordPress, shouldn't I do that?

Or what about doing my own cool design thru one of the popular do it yourself website services? (you know the names, I don't want to list them here)

I'll let you in on a secret (that really shouldn't be one). Your website is NOT for you. It's not for your staff. Your website is for your customers, it's also for strangers that don't know your company (yet - we will then call them visitors) and it's for providing useful information that can convert these visitors to leads and customers. And yes, it's also for returning customers as well. 

Top 3 Reasons to Redesign Your Website

1) Conversion

2) Conversion

3) Conversion

Just like the 3 most important things in real estate are Location, Location, Location — if your website isn't converting to meet your business goals, then it's time for a change. (And I do list 3 different reasons to redesign your website in the blog post.)

 

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