Design for Results
Planning Is Key
Always start with the end result in mind. Are you looking for leads for salespeople? Are you an ecommerce site and need visitors to convert to sales? Are you a broker and need visitors to convert to leads and ultimately sales?
Most companies start with design first and this is a mistake. Design must follow planning and planning must take into account your customers (buyer personas) — those who you want to become customers — and their stage in the buyer's journey.
The proper sequence for website design:
- Business goals first
- Content strategy second
- Wireframe user experience (UI-UX) to align
- Convert wireframes to designs
- Then begin coding the designs into site pages
Always design with all screen sizes in mind. We utilize the Bootstrap mobile-first framework as the foundation for our website builds.
Click here to review the Weyer Web Works: